Below is a picture of the Space Shuttle Endeavour during a night launch from the Kennedy Space Centre in Florida yesterday. The picture and the description below are provided by NASA. “Sometimes, the space shuttle launches at night. Pictured above, the space shuttle Endeavour lifted off in yesterday’s early morning hours from Launch Pad 39A... »

Ted Turner has achieved iconic status in North American, first as the celebrated owner of the Atlanta Braves and founder of CNN (the world’s first 24 hour news cable TV network), and later as a central player in the high-profile merger between Turner Broadcasting and Time Warner, and for his philanthropic efforts with the... »

With an estimated 106.5 million people watching the Super Bowl this year, you’d think the creative teams could come up with better ads than these…. Technorati Tags: NFL, Sports marketing, Super Bowl 2010, TV advertising Related Websites Businesses Hope for Super Profits from Super Bowl With the up-and-down economy in... »

Many small and medium-sized businesses are scrambling to learn more about social media to promote their products and services. In this video clip, Johni Louise, Creator of SocialPopstars eLearning, talks about how to set up a free YouTube channel, even if you haven’t created any videos.  I liked Ms. Louise’s comment about the real purpose... »

I recently read Ian McEwan’s Man Booker prize-winning novel, Amsterdam. Published in 1998, the novel tells the story of two friends: an editor at a failing newspaper, and a composer who is working on a score that could secure his reputation as a world-renowned musician. The novel is a present day morality tale, where both... »

J.D. Salinger’s novel, The Catcher in the Rye, is a masterpiece of modern literature, a coming of age novel that influenced millions of young adults around the world. The death of Salinger at 91 last week has prompted some reflections on the author’s most famous work, and about the author himself. At 17, I read... »

Mike Horn has been described as a modern-day adventurer who continuously tests the limits of human endurance. After reading his book, Conquering the Impossible, My 12,000 Mile Journey Around the Arctic Circle (St. Martin’s Griffin), it’s hard to disagree. On August 4, 2002, Horn set out from North Cape, Norway, in a custom sail boat... »

Hedo Turkoglu makes the winning shot in the Toronto Raptors’ thrilling 106-105 win over the Los Angeles Lakers (current NBA champions) at the Air Canada Centre on Sunday July 24, 2010. I attended the game and took this picture. Technorati Tags: Hedo Turkoglu, Los Angeles Lakers, Marketing & branding, Sport marketing, Sports marketing, Toronto Raptors ... »

A popular expression going around these days is “information wants to be free,” and judging by the sheer amount of free information available online, it’s hard to argue with that statement. “Free” is also the name of a book by Wired Editor-In-Chief, Chris Anderson, where he argues that companies that give something away for... »

Casting children in TV commercials is not easy, and the results are often disastrous. Case in point: a Chrysler commercial airing now, featuring an obnoxious kid named Owen, who bounces around inside a minivan. The kid is marvelling at how much space the vehicle has, and his personality is too annoying for words. Why are... »

The popular microblogging service, Twitter, got a boost in credibility recently when three astronauts from NASA’s Expedition 22 discussed the service from the International Space Station. The astronauts talked about how Twitter is helping them stay in touch, in real time, with colleagues and fans back on earth. Technorati Tags: International Space Station, microblogging service,... »

I’ve been working on a project for a client who needs a better elevator pitch for his business. He found that when he meets with prospective clients, he’s spending too much time talking about the bells and whistles of his new technology instead of the core service that he’s providing. This was a problem. It... »

As of this writing, James Cameron’s fantasy film, Avatar, has grossed $1.6 billion worldwide. It’s the second highest grossing film of all time (behind Titanic), and it’s only been in theatres for a month.  The film earned considerable buzz in advance of its official debut in December, but the hype has cranked up to almost... »

I’m reading a book by Jeff Jarvis, What Would Google Do? (HarperCollins, 2009). Jarvis is a writer who publishes a popular blog called Buzz Machine, about news and media trends. Readers may remember Jarvis as the blogger who made headlines a few years ago, when he publicly called out Dell Computers for its poor... »

On December 20, 2009, Keswick, Ontario resident Stephen Brown and his son, David, embarked on a journey of a lifetime. The father-son duo set out to climb Mount Kilimanjaro, the tallest mountain in Africa. During their two-week adventure, Stephen and David encountered numerous obstacles and challenges in their attempt to reach the summit. Although they... »