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New York Yankees honour Lou Gehrig to raise awareness for ALS

By Editor

On July 4th, the New York Yankees honoured Lou Gehrig and his famous “luckiest man on earth” speech in an effort to raise awareness for ALS. Sixty years ago, Gehrig gave a heartfelt speech in… »

U.S. court blocks publication of The Catcher in the Rye sequel

By Editor
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A court in the U.S. has temporarily blocked publication of a novel, because it allegedly infringes on the copyright of the original. 
The book in question is called 60 Years Later: Coming Through the Rye, written… »

Brüno interview on Digg

By Editor

Not on only is Sacha Baron Cohen a true comedic talent. In this interview with the social networking site, Digg, he demonstrates his undeniable skills as a savvy marketer, too.
I don’t know too many actors… »


Gene Simmons lends star power to Honda Indy Toronto

By Editor
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On Monday, it was announced that legendary KISS founder, Gene Simmons, will be the grand marshal for the 2009 Honda Indy Toronto (July 10-12). 
Race organizers are obviously thrilled with this news, and I give them… »

Visit Georgina Township this summer

By Editor

For the past five years, my company, Rosswords, has published a newspaper to promote tourism in the Town of Georgina. Georgina is located about an hour north of Toronto, Ontario, on the lovely shores of… »

Michael Jackson was a talented showman at heart

By Editor
Photo courtesy of Purdue University (Air Force ROTC Detachment 220)

When news came yesterday of the passing of Michael Jackson, I wasn’t all that surprised by it. Yes, Jackson’s death was untimely, especially on the eve of what he and his fans hoped would be… »

Ad executive raising money for ALS research

By Editor

A U.S.-based advertising executive, Peter Gusmano, has found a way to mix his love for playing guitar with a desire to raise money and awareness for ALS research. 
Gusmano has recorded an instrumental album, “A Flickering… »

10 questions to ask before your next client meeting

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Popular TV personality, Phillip McGraw (Dr. Phil), once said that, in a court of law, winners aren’t necessarily decided by who has the best case. Rather, winners are decided by those who are better prepared.
At… »

Morley Safer is wrong about citizen journalism

By Editor

Today, I want to write about Morley Safer and all the Morley Safers out there who refuse to acknowledge the validity and relevancy of citizen journalism. 
Safer, a veteran news reporter for 60 Minutes, was in… »

Feature interview with e-marketing expert Dino Iannuzzi

By Editor
netwerx logo 2

I’m pleased to present the following interview with Dino Iannuzzi. Mr. Iannuzzi is President of Netwerx.com, a Canadian-based company that provides e-marketing services and web-based marketing solutions for clients across Canada. 
This interview will focus on… »

Hockey experts are often wrong

By Editor
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After following the Jim Basillie saga in the media for about month now, I’ve come to a very clear conclusion.
 
The experts are often wrong.
 
Back when it was first announced that Basillie (co-founder of Research… »

Q & A with BoingBoing founder

By Editor
1990 Boing Boing logo, from a t-shirt

Image via Wikipedia

The founder of one of the world’s most popular blogs called BoingBoing is featured in a Q & A in the Wall Street Journal today.

Mark Frauenfelder, 48, a former editor at Wired… »

Trusted brands deliver what they promise

By Editor
A WestJet Boeing 737 on approach to Vancouver ...

Image via Wikipedia

Reader’s Digest published a list of the most trusted brands in its June 2009 edition.
 
Many of the names you’d expect to find in such a list were mentioned – WestJet (airlines), Toyota (passenger… »

Word of mouth should not be your primary marketing strategy

By Editor

The other day I spoke with the owner of an upscale restaurant. He’s been open for seven months and business is booming.
 
The restaurant specializes in prime ribs, steaks and seafood. The hardwood décor and… »

Scribd allows authors and publishers to sell their work

By Editor
Image representing Scribd as depicted in Crunc...

Image via CrunchBase

If you’re a budding author or publisher (or an established one at that) and have a desire to sell your work online, then Scribd may be your answer.
 
The New York Times reports… »

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