Twilight is a billion dollar franchise
Great Q &A with Matthew Rettenmund in Ad Age, where he discusses the billion dollar Twilight franchise.
Here’s an excerpt.
Matthew Rettenmund: “In a way, Rob Pattinson and Taylor Lautner are as big as Zac Efron, and they share a lot in common — right now, they’re only as famous as the franchise. Like Zac, they’ll be faced with choices that will lead to them getting even bigger … or disappearing. I would think both will just get bigger. In the teen-entertainment market, Rob and Taylor are the biggest thing around at the moment.”
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