Hyundai wins Ad Age’s Marketer of the Year
Readers of Ad Age have voted Hyundai “Marketer of the Year,” beating out heavyweights such as McDonald’s, Amazon and Walmart
In a lengthy and engaging article about Hyundai’s surge in popularity and improved performance, Ad Age talks about Hyundai’s bold marketing initiatives that promoted its Assurance Program and the company’s entry into the premium car market with its award-winning Genesis.
The Korean automaker placed ads with decidedly positive messages during the Super Bowl and during the Oscars, ads which contrasted sharply with other ads reflecting the downbeat mood at that time.
This article is a must read for anyone who wants to understand how an effective marketing and branding campaign can alter public perceptions and impact bottom-line performance.
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