Archive for November 10th, 2009

The National Association for Stock Car Auto Racing (NASCAR) has inked a three-year deal with Screenvision, a company that delivers ads for movie screens across the U.S. According to Forbes, this is a first for NASCAR and it’s Screenvision’s “largest content deal to date.” This strategy by NASCAR is part of a trend by advertisers... »

Researchers at Sonoma State University and the University of Texas at Austin have concluded that first impressions really do matter in determining personality traits. In a study to be published in the December 10 issue of Personality and Social Psychology Bulletin, observers were shown full-bodied photographs of 123 people. They were asked to identity personality... »