Archive for October, 2009

The rumour mill was abuzz on Friday with speculation that the National Post might have to suspend publication if CanWest Media wasn’t allowed to restructure its assets. Thankfully, the courts have agreed with the CanWest proposal and the Post will live on. The thought of a Post-less Canada seemed to fill some readers on the... »

Magazine publishers are desperately trying to hold onto their readerships, in light of plummeting circulation figures and advertising revenues. Esquire magazine is no exception. In a move that is a little gimmicky, Hearst Communications Inc. plans to publish its next edition using augmented reality technology. According to the Wall Street Journal, augmented reality “mixes real-life... »

Ford recently stepped into the social networking arena to promote the launch of its 2010 Fiesta in North America. The Detroit automaker provided 100 people in their 20s with the new subcompact to drive for six months. Ford encouraged these drivers to share their experiences online using Facebook, Twitter, personal blogs and other social networking... »

Last week, Technorati presented its State of the Blogosphere 2009, a report of the latest trends and statistics about blogging.  The report featured interviews with some of the most influential bloggers of today, including Seth Godin, Andrew Breitbart, Duncan Riley, Arianna Huffington, Michael Arrignton, and others.  The interviews reiterated some basic truths about blogging – i.e.,... »

Thomas Friedman writes in the New York Times, on October 20: “Those who are waiting for this recession to end so someone can again hand them work could have a long wait. Those with the imagination to make themselves untouchables — to invent smarter ways to do old jobs, energy-saving ways to provide new services,... »

The following Guest Column is written by Stephen Da Cambra, Project Co-ordinator and Copywriter at WSI, a Toronto-based Internet marketing company.   Ten years ago, marketing students never learned about tactics for viral marketing on the web, if only for the simple reason that they had never heard of such a thing.  Like most new media,... »

For a couple of hours last week, the world was transfixed on a saucer-shaped helium balloon drifting through the skies above Colorado. When the balloon finally landed, two hours later, and six year-old Falcon Heene wasn’t inside it, the drama took another strange twist. Where was he? Had he fallen out? The world waited and... »

Robert Bateman, one of Canada’s most celebrated artists and naturalists, will speak at the Georgina Arts Centre & Gallery in Georgina on Saturday October 24. Mr. Bateman, along with environmental charity, Earth Day Canada, will speak on the practical knowledge and tools needed to lessen the human impact on the environment. This event is open... »

The following article was supplied by the ALS Society of Canada and is reprinted in full, with their kind permission. On October 7, 2009, ALS Society of Canada board members, advocacy committee members, researchers and volunteers (including those from the ALS Ontario Champlain Regional Office in Ottawa) and staff, headed to Parliament Hill to request... »

A woman’s group has objected to a racy energy drink ad featuring Montreal Canadiens player, Georges Laraque. In the commercial, Laraque is seen playing road hockey with a bunch of scantily clad women. What seems to have angered some women here is the “in your face’” depiction of certain female body parts. The viewer is... »