Internet marketing
How to create a free YouTube channel
Many small and medium-sized businesses are scrambling to learn more about social media to promote their products and services. In this video clip, Johni Louise, Creator of SocialPopstars eLearning, talks about how to set up a free YouTube channel, even if you haven’t created any videos. I liked Ms. Louise’s comment about the real purpose... »
New York Times plans to charge for online content
A popular expression going around these days is “information wants to be free,” and judging by the sheer amount of free information available online, it’s hard to argue with that statement. “Free” is also the name of a book by Wired Editor-In-Chief, Chris Anderson, where he argues that companies that give something away for... »
Toronto high school first to supply students with electronic reading devices
Yesterday, Amazon.com received a ton of press coverage with the announcement that its Kindle 2 mobile reading device is now available in Canada. But a far more interesting story regarding mobile reading technology hardly received any coverage at all, and I think it’s a much bigger story. I’m talking about a Toronto-based high school that... »
Hôtel de Glace celebrates its 10th anniversary
If you happen to find yourself in Quebec this winter, check out the Hôtel de Glace, just west of Quebec City. The Hôtel de Glace is North America’s only ice hotel, made entirely out of snow and ice. The walls, the furniture, the beds, even the Ice Bar – all made from snow and ice.... »
Rémi Gaillard strikes again
France’s most famous prankster, Rémi Gaillard, has released a new video on YouTube, where he disguises himself as a bat. Since the video was launched a week ago, it has attracted 1.7 million views and counting. Aspiring comedians, artists, musicians and performers are increasingly looking to YouTube as platform to launch their careers. Large online... »
Technorati’s State of the Blogosphere 2009
Last week, Technorati presented its State of the Blogosphere 2009, a report of the latest trends and statistics about blogging. The report featured interviews with some of the most influential bloggers of today, including Seth Godin, Andrew Breitbart, Duncan Riley, Arianna Huffington, Michael Arrignton, and others. The interviews reiterated some basic truths about blogging – i.e.,... »
Are you playing all your Internet marketing cards?
The following Guest Column is written by Stephen Da Cambra, Project Co-ordinator and Copywriter at WSI, a Toronto-based Internet marketing company. Ten years ago, marketing students never learned about tactics for viral marketing on the web, if only for the simple reason that they had never heard of such a thing. Like most new media,... »
Robert Bateman live at the Georgina Arts Centre & Gallery
Robert Bateman, one of Canada’s most celebrated artists and naturalists, will speak at the Georgina Arts Centre & Gallery in Georgina on Saturday October 24. Mr. Bateman, along with environmental charity, Earth Day Canada, will speak on the practical knowledge and tools needed to lessen the human impact on the environment. This event is open... »
Is racy energy drink ad too sexy?
A woman’s group has objected to a racy energy drink ad featuring Montreal Canadiens player, Georges Laraque. In the commercial, Laraque is seen playing road hockey with a bunch of scantily clad women. What seems to have angered some women here is the “in your face’” depiction of certain female body parts. The viewer is... »
Disney’s A Christmas Carol should help a timeless story find new audiences
I’m looking forward to seeing the new Disney film, A Christmas Carol, opening in theatres in December. Based on the trailer, the film looks dark and brooding, and Carrey looks absolutely convincing as the miserly Ebenezer Scrooge, a crusty business owner who learns some important life lessons after being visited by three spirits (Carrey... »
